Shine-Muscat Grape







作为人们最熟悉的水果之一,葡萄早在公元前7000年开始被栽培👨‍🌾,随后葡萄的形象也在历代各国的古迹和图画中频频出现。然而它们大多以紫色呈现,比如网络语境中的“🍇”。

面对在水果消费市场中同样占有一席之地的绿皮葡萄,qd尝试以幽默🤣的方式重新为其“赋权”🗽🗽🗽:设计一款专属于绿皮葡萄的emoji,并将其作为主要图形应用在包装上,让它能够从真实的世界进入21世纪数字时代🤳的视觉语汇。

包装上的文字选用趣味的“ZIGZAG”字体,整体形态犹如葡萄园中生长的藤蔓,穿插在绿色葡萄周边。

One of the most familiar fruits, the grape was cultivated as early as 7000 BC 👨‍🌾 and has subsequently been frequently depicted in monuments and drawings in various countries throughout the ages. However, they are mostly presented in purple, such as the "🍇" in internet parlance. 

For the green grape, which also has a place in the fruit consumer market, qd tried to re-empower 🗽 it in a humorous way: by creating an emoji dedicated to the green grape and using it as the main graphic on the packaging, allowing it to move from the real world into the visual vocabulary of the 21st century digital age. 

The text on the packaging is in the playful "ZIGZAG" font, which resembles the vines growing in a vineyard, interspersed around the green grapes.



Art Director: Tong Yi
Designer: Tong Yi 
Photographer: Li Xiaolong
Year: 2020
Client:深圳嘉恒农场